Lego and Netflix have officially introduced their first collaborative building set inspired by the popular animated film, "KPop Demon Hunters." This highly anticipated release, featuring the characters Derpy Tiger and Sussie Bird, is now available for pre-order and is scheduled for release in August. The meticulously designed set, comprising 825 Lego bricks, aims to encapsulate the distinct personalities and dynamic actions of the beloved messengers from the Saja Boys, promising an engaging building experience for fans of all ages.

The new Lego "KPop Demon Hunters" set showcases the intricate craftsmanship and attention to detail that Lego is renowned for. Builders can construct Derpy Tiger with two interchangeable expressions: a cheerful, simple grin and a scene depicting him delivering a message with his outstretched tongue. Complementing this, the set includes miniature love notes and a flowerpot, allowing for interactive play scenarios where Derpy might playfully knock it over or struggle to keep it upright. A clever secret compartment located in Derpy's head provides a convenient storage space for these accessories. Sussie the magpie, an equally charming character, can be positioned atop Derpy's head or displayed independently, adding versatility to the completed model. The dimensions of the assembled model, with Sussie perched on Derpy, stand at 8.5 inches high, 6 inches long, and 6 inches wide.

The swift development of this Lego set, from initial concept to final production, is particularly noteworthy. Given that "KPop Demon Hunters" premiered on Netflix on June 20, 2025, the expedited timeline for design, manufacturing, and approval speaks volumes about the collaborative efficiency between Lego and Netflix. This initial offering is merely the beginning of an extensive partnership, with additional Lego sets based on the film already in the pipeline for a 2027 release. This expansion into merchandise, alongside a second "KPop Demon Hunters" movie and various products from other toymakers like Hasbro and Mattel, underscores the franchise's rapidly growing popularity and commercial success.

Since its debut, "KPop Demon Hunters" has achieved remarkable global recognition, accumulating over 500 million views on Netflix. Its soundtrack has also made significant waves in the music industry, with the K-pop girl group Huntr/x becoming the first to reach No. 1 on Billboard's Hot 100 chart, and the song "Golden" earning a historic Grammy Award as the first K-pop track to do so. Although the film has cycled out of the U.S. Netflix Top 10, it maintains a strong international presence, having consistently ranked in Netflix's global Top 10 for 51 consecutive weeks. In a recent week, it garnered 3.7 million views and remained a Top 10 feature in eight countries, demonstrating its enduring appeal. To celebrate its first anniversary, Netflix has planned a grand event, including a theatrical re-release, complimentary outdoor screenings, and the availability of its award-winning soundtrack on vinyl and CD, further solidifying its cultural impact.

The release of the Lego "Derpy Tiger and Sussie Bird" set marks a significant milestone for the "KPop Demon Hunters" franchise, offering fans a tangible way to connect with their beloved characters. Available for pre-order on Lego's official website at a price of $69.99, this set is a testament to the film's widespread appeal and the strategic collaboration between Lego and Netflix. Its quick development and the promise of future releases highlight the franchise's robust growth and its continued influence across various entertainment mediums, from film and music to merchandise.